You may not even know it, but you are spilling your very own pagerank to all the links in your blogroll! Your blogroll appears on every page on your blog which makes those half intelligent Google spiders think that you highly recommend those sites since you link to them on every single page! So off the spiders go and along with it, some of your pagerank. (This is not an exact science, but there are a couple of case studies that have been done on this.)
Internal Linking your way to a better pagerank
If you are going to have a blogroll, make sure that you have at least 5 times the number of links on your blogroll pointing internally. Another tip is to add the nofollow attribute to all the links in your blogroll, which will stop Search Engine spiders from moving on to those sites. Obviously if any of these sites are reciprocating the favour, then by all means keep them in your blog roll with the nofollow attribute off.
Andy Beard posted on his blog regarding leaking pagerank through a blogroll. He has some tips on how to increase the number of internal links on your blog which I will definitely have a look into. I have already started implementing some of these strategies, and the first was to remove my blogroll. I’ve moved it over to a links page, which also has link exchanges and a couple of links to my favourite articles on the web.
In conclusion
So to those of you trying to increase your page rank, try to stop spilling your pagerank to other sites by using a blogroll. Also try and increase those internal links and maybe your pagerank will increase too!

3 responses so far ↓
Kian Ann // Dec 24, 2006 at 6:09 am
Well, it think it doesn’t matter to provide a little link love for the blog you really do recommend people to read - look at the top blog sites like Problogger - they have hundreds of outgoing links!
JBagley // Dec 24, 2006 at 4:25 pm
There comes a stage where you have so many links coming to your blog that no matter how many outgoing links you provide, will make a difference.
Darren Rowse’s blog is a perfect example.
This tip is more for blogs that are still trying to carve a space for themselves in the blogosphere.
aksn1p3r // Nov 16, 2007 at 2:55 pm
Is a minimum of 10 good or bad as I have a PR1 and i would like to link to other blogs that link me strictly. Would a post submission to sites like digg and bloggingzoom increase my PR and act as an incoming link?
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