Make money blogging in South Africa

Technorati is a Web 2.0 site that tracks what is happening on the blogosphere. As bloggers link and comment on blogs, Technorati tracks these conversations and links and from this data is able to track what is hot and happening.

Some stats you might find interesting: (According to Technorati)

• Currently tracking 66.6 million blogs
• There are over 175 000 new blogs formed every day
• Bloggers update their blogs to the tune of over 1.6 million posts per day - 18 a second!

So why use Technorati?

It’s a great place to find blogs on topics you are interested in. You can also find out how popular some blogs are by the amount of blogs that are linking to them. In terms of search, I don’t really see the point of using Technorati over search engines like Google and Yahoo, as blogs usually rank very well in the SERP’s anyway. One very nifty feature is being able to see the amount of “buzz” certain search terms are getting on the blogosphere. The graph below is for the search term Britney Spears. As you can see, the last 3 days has generated a lot of blog posts about Britney. The reason being is that she shaved her hair off!

There is one other reason why people use Technorati, and that is for vanity reasons! All the top bloggers love to see how popular their blogs are by viewing Technorati’s top 100 popular blogs. This ranking can also be used for advertising purposes, as some ad networks look at these stats when determining the price of adverts.

So there you have it. Technorati. Not the most useful Web 2.0 site, but definitely has some purpose. While you at it, why not favourite this blog? Drop a comment if you have, and I’ll return the favour.

BuzzWord #2

SERP’s

Search Engine Results Pages - the page of results you get from entering a search term into a search engine.
In terms of SEO you aim to be the number 1 result on this page.